“…Tourist Studies has always published critical works on gender and tourism, from theoretical interrogations of gender, theory and tourism (Aitchison, 2001(Aitchison, , 2005 to feminist calls for reforms in ways in which gender roles manifest in tourism (Everingham et al, 2021;Frohlick, 2005;Mattsson, 2022;Veijola, 2009). The first article of this issue draws on the negotiations of gender representations seen in online advertisements for Chinese and Thai martial arts destinations.…”