Using content analysis, the author examined sex role stereotyping in television commercials aimed at children in the United States and Australia. The goals of the study were to: (1) provide current data on level and content ofgender stereotyping, (2) compare levels ofstereotyping in two countries, and (3) assess stereotyping olsell-presentational behaviors. Results are consistent with those ofpreuious research in that boys were depicted as being more knowledgeable, active, aggressive, and instrumental than girls. Nonverbal behaviors involving dominance and control were associated more with boys than girls. Country-related differences in ratios 01boys to girls in the commercials and demonstrations 01licensed withdrawal, function ranking, and utilitarian contact were observed.