“…The age of globalization has brought hyper competition (D'Aveni, 1994;D'Aveni, 1999) in all industries and among companies around the world (Harvey and Novicevic, 2002). In order to face this challenge, organizations from every domain have used in their activities and processes, a plethora of business tools, techniques, methods and practices, such as Six Sigma (Toma, 2008), marketing mix (Grădinaru, Toma and Marinescu, 2016), quality assurance and models (Toma and Naruo, 2009;Catană and Toma, 2021a), training programs (Marinescu and Toma, 2013) or social responsibility initiatives (Catană and Toma, 2021b). This is why their leadership, either masculine or feminine (Săseanu, Toma and Marinescu, 2014;Săseanu et al, 2020), has designed and implemented different flexible and sustainable business models and on New Trends in Sustainable Business and Consumption strategies based on creativity, innovation, digitalization or environmental protection (Toma, 2013;Toma, Felea and Dobrea, 2016;Toma, Marinescu and Grădinaru, 2016;Toma and Săseanu, 2017;Tohănean, Toma and Dumitru, 2018;Toma and Tohănean, 2019).…”