“…Thus, as a first step in bridging the human resource management (HRM) and franchising literatures, we provide an HRM perspective on franchising. Despite the acknowledged importance of human resources and human capital to operating franchises and other types of new ventures (e.g., Ciavarella, 2003;LaVan, Coye, & Latona, 1988;Truss, 2004) Becker & Huselid, 2006;Wright & McMahan, 1992).…”