Trailblazers in green business: unconventional practices and motivation within a chamber of commerce business network

Abstract

PurposeThe motivation and practices of business network members are explored with the purpose of determining what leads businesses to fully share and learn sustainable practice from each other and how chambers contribute to an urgent need.Design/methodology/approachIn this exploratory case study using in-depth interviews, SMEs belonging to a chamber of commerce green initiative address their unconventional thoughts regarding their participation and willingness to share their own sustainable practices.FindingsThe expectancy theory of motivation explains why members of a green business network participate in conventional and unconventional sustainable practices and the role networks play in recognizing but not increasing sustainable business practice.Originality/valueThis study is unique in that it explores the motivation and reticence of chamber of commerce business members to fully participate in a green initiative. Filling a literature gap, this study provides optimism that a chamber's green initiative may contribute to providing support for promising sustainable practice.

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

“…Green business surely had become one of the most discussed topic within the context of business-related research for the past 10 years, in which, massive (and ongoing) destruction of wildlife, together with the increasing level of pollution (either air, water, land or noise pollution) in a global manner had increased many people's attention toward these prolonged environmental issues (Fuchs et al, 2020;Hanson and Opall, 2022;Muller et al, 2022;Shahid and Reynaud, 2022;Borazon et al, 2022;Dada et al, 2022). In this case, more and more people realize that the severity of this case is massive, in which, nowadays, many parties all around the world, including world leaders, government officials, non-profit and non-governmental organizations, individuals, consumers, and business practitioners are actively push all individuals to engage in a more environmental-friendly consumption habits in order to reduce the severity of these pollution and environmental problems.…”