“…In general, it can be said that human error is responsible for the majority of accidents, at a rate which lies in a range between 60% and 80% (Shappell & Wiegmann, 2013). The contribution of human factors in traffic accidents has been widely recognized worldwide (Huguenin, 2005), finding enough evidence linking the behavior of people in traffic accidents (Nordfjaern et al, 2011, Eiksund, 2009. For this reason, some studies to develop strategies to reduce accidents, have strongly recommended the implementation of campaigns that affect the behavior of individuals (Akaateba et al, 2015), which implies the choice of a modeling framework that enable correct assessment of personal behavior which can be influenced significantly through perceptions of safety.…”