Traditions of Research on the Diffusion of Innovation

Katz, Elihu; Levin, Martin L.; Hamilton, H. B.

doi:10.2307/2090611

Cited by 363 publications

(138 citation statements)

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“…Diffusion of innovation is the process of acceptance of a specific item over time by an individual linked to a social system (Rogers, 1962;Katz, Hamilton & Levin, 1963). Rogers (1962) proposes the curve of diffusion of innovation to explain the process through which an innovation is communicated over time.…”

Section: Diffusion Of Innovationmentioning

confidence: 99%

The late-adopter scale: A measure of late adopters of technological innovations

Jahanmir

Lages

2016

Journal of Business Research

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Section: Diffusion Of Innovationmentioning

confidence: 99%

The late-adopter scale: A measure of late adopters of technological innovations

Jahanmir

Lages

2016

Journal of Business Research

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“…In his discussion of diffusion of innovation theory, Roger's posits that there are established characteristics that determine whether a new innovation will suffer rejection or celebrate success (Katz, Levine & Hamilton, 1963 (Rogers, 1983). These five characteristics-relative advantage, compatibility, complexity, trialability and observabilityhave a combined effect on whether or not individuals will choose to adopt a new innovation.…”

Section: Diffusion Of Innovationmentioning

confidence: 99%

“…In the case of the 4-H corn clubs, farmers were willing to adopt new seed varieties because they were able to observe the positive results in their children's crops. Together these five established characteristics help determine whether a new innovation will be highly successful or face failure (Katz, Levine & Hamilton, 1963). While Rogers' theory was established in the mid-1900s, research has shown The innovation-decision process is "the process through which an individual (or other decision making unit) passes from first knowledge of an innovation, to forming an attitude toward the innovation, to a decision to adopt or reject, to implementation of the new idea, and to confirmation of this decision" (Rogers, 2003, p.20).…”

Section: Diffusion and Adoption Of New Technologiesmentioning

confidence: 99%

Diffusion of Social Media Among County 4-H Programs in Tennessee

Bowen¹,

Stephens²,

Childers³

et al. 2013

JAE

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Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether to adopt new communication technologies such as social media. Research on social media and Cooperative Extension has identified risks and barriers to adoption; however, many Cooperative Extension professionals believe that social media usage could be very beneficial for Cooperative Extension and/or 4-H usage. In order to increase the body of knowledge on this subject, a quantitative study was conducted to determine the diffusion of social media among country 4-H programs in Tennessee. The study was conducted via an online questionnaire distributed to all 4-H program leaders in Tennessee, and a 49% (n = 196) response rate was obtained. Eight-four percent of county 4-H program leaders utilized social media for their county program. A majority of program leaders had a positive view of social media usage and felt that it was an efficient and effective way to communicate information. Overall, the study determined that social media is gaining widespread usage throughout rural and urban county 4-H programs in Tennessee, and that increased efforts toward training and research in this area is warranted.

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“…Retreating altogether from the image of media impact as total, immediate, and unmediated, the idea that influence takes time and that conversation has survived into modernity made it possible to forge a connection between media research and those other areas of academia-archaeology, for example, or anthropology, folklore, history of religions, marketing, epidemiology, and the like-that are interested in the patterns and processes through which influence spreads (Katz et al, 1963;Rogers, 1982). This convergence is well expressed in the mutual discovery of students of the diffusion of farm practices and students of mass communication that they were similarly engaged (Katz, 1960).…”

Section: Meanwhile: Paradigmatic Spinoffsmentioning

confidence: 99%