Trademark Registration: For the Strengthening of Small and Medium Industries in North Aceh Regency
Yulia Yulia,
Herinawati Herinawati,
Malahayati Rahman
et al.
Abstract:Purpose: The purpose of this research is to examine the constraints of trademark registration in North Aceh Regency and how the influence of the brand on consumer interest.
Theoretical reference framework: Trademark is an identifier for a product, goods, or services that has specific value or characteristics protected by law and may not be imitated by others. Legal protection for a product's trademark is granted after the trademark registration process, as emphasized in Article 3 of Law Number 20 of 2016 con… Show more
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