The main objective of this study is to examine the long‐run relationship between export upgrading and economic growth for 67 countries over the period of 1984–2013. For this purpose, a panel cointegration framework that allows to control for parameters heterogeneity, cross‐sectional dependence and non‐stationarity has been deployed. Empirical results yield evidence of a positive and significant effect of export upgrading on economic growth for the full‐sample and high‐income panels, while this effect is negative and significant for low‐income countries and insignificant for middle‐income countries. Particularly, our findings show evidence of an inverted U‐shaped relationship for the global and high‐income panels. However, for low‐income countries relationship between export complexity and economic growth was found to be U‐shaped. These results are robust to several robustness checks and have important policy implications. In developed countries, excessive export complexity may be job‐destructive, and thereby threatens long‐run growth and prosperity. For non‐developed countries, exports' diversification should be prioritized during the first stages of development. Industrial upgrading should not be considered as a strategic economic policy before the economy reaches a minimum level of maturity.