Ecologists use a functional trait-based approach to seek a general understanding of organism-environment interactions, but, among primary producers, the empirical basis rests on vascular plants. We hypothesised that with increasing intertidal elevation, traits of large brown macroalgae would reflect a resource acquisition vs. conservation (stress tolerance) trade-off at species and community levels. Across the elevation gradient at four UK sites of varying wave exposure, we: (1) screened species' relevant morphological traits, using principal component analysis to reduce dimensionality; and (2) up-scaled species' traits using community weighted trait means (CWMs). The first principal component (PC1) strongly related to specific thallus area and thallus dry matter content, representing an acquisition-conservation trade-off. Although species generally shifted to the conservative end of this axis as elevation increased, mid-shore Ascophyllum nodosum sat at the extreme conservative end. PC2 related to holdfast ratio, thickness and length, with A. nodosum scoring higher than other mid-shore species. CWMs of PC1 decreased with elevation at two sites indicating a shift from 'fast' to 'slow' ecosystem functioning, but this relationship was disrupted by A. nodosum at the sheltered site, and by the up-shore extent of Laminaria digitata at the most exposed site. The anomalous traits of A. nodosum reflect its unique competitive strategy (slow, persistent growth) in the relatively stressful mid-shore. Seaweed functional traits show promise in linking species' identities to their strategies and ecosystem contributions. However, because resource conservation traits can be related to competitive as well as stresstolerance strategies, predicting seaweed trait responses to environmental stress gradients is challenging.