“…Wood (1984),Frankental (2001),Douglas et al (2004),Cunningham and Rowley (2005),Perrini et al (2007),Egri and Ralston (2008),Schaefer and Kerrigan (2008),Hammann et al (2009), andSiwar and Hossain (2009) 2 Environment Walton (1982),Clarke and Sweet (1999),Galbreath (2006),Henderson (2007),Perrini et al (2007),Thompson (2007),Choi and Gray (2008),Egri and Ralston (2008), Perry and Towers(2009), Robins (2009), Schaefer and Kerrigan (2008), Barkemeyer (2009), and Siwar and Hossain (2009) 3 Customers Klein and Dawar (2004), Doane (2005), Longo et al (2005), Galbreath (2006), Perrini et al (2007), Choi and Gray (2008), Egri and Ralston (2008), Perry and Towers (2009), and Thiele et al (2008). 4 Suppliers Spence (1999), Longo et al (2005), Perrini et al (2007), Perry and Towers (2009), Grosser (2009), and Jenkins(2009) 5Local CommunityAbbott and Monsen (1979),Wulfson (2001),Lantos (2002),Gallo (2004),Galbreath (2006),Perrini et al (2007),Dawkins and Ngunjiri (2008),Egri and Ralston (2008), Fassin(2008),Perry and Towers (2009),Schaefer and Kerrigan (2008),Udayasankar (2008),Grosser (2009), and Jenkins(2009)…”