Tracking the Elusive Student: Opportunities for Connection and Assessment

Memmott, Sara; deVries, Susann

doi:10.1080/01930826.2010.488974

Cited by 4 publications

(2 citation statements)

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“…For this reason, it is recommended that academic libraries use Google Analytics mostly to measure Web site traffic and evaluate Web site usability. The ease and practicality in use of Google Analytics make it a viable option for distance librarians to assess the use of the library's Web site to enhance support for distance learners (Memmott & deVries, 2010).…”

Section: Observe What You Cannot See: Web Analyticsmentioning

confidence: 99%

“…Content with a below average proportion of nonlocal use indicated a need for more prominent placement at a point-of-need for distance learners. It was also discovered that a significant source of traffic to the library's Web site was through the campus portal, indicating a need to enhance the library's presence on the campus portal to guide distance learners more easily to appropriate resources and services (Memmott & deVries, 2010).…”

Section: Observe What You Cannot See: Web Analyticsmentioning

confidence: 99%

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Listen to What You Cannot Hear, Observe What You Cannot See: An Introduction to Evidence-Based Methods for Evaluating and Enhancing the User Experience in Distance Library Services

Tobias

Blair

2015

Journal of Library & Information Services in Distance Learn

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Distance librarians often do not have the opportunity to engage face-to-face with users of library services. Without this personal interaction, it can be difficult to evaluate the effectiveness of library services in meeting the needs of the distance learners. Distance librarians may not realize it, but most have a wealth of information at their fingertips. In particular, data can be extracted and behavior use patterns discerned through Web analytics, transaction log analysis, and qualitative analysis of virtual reference transcripts. In lieu of interpersonal communication, distance librarians can listen to and observe user behavior through these evaluation methods. This paper offers an introductory perspective of these methods for the purpose of measuring the effectiveness of various service points and planning a course of action for enhancing the user experience in distance library services. BACKGROUNDDistance librarians serve a unique purpose in the tradition of academic librarianship, playing a key role in the evolution of library services in higher

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Section: Observe What You Cannot See: Web Analyticsmentioning

confidence: 99%

Section: Observe What You Cannot See: Web Analyticsmentioning

confidence: 99%