Tracking learners' visual attention during a multimedia presentation in a real classroom

Yang, Fang-Ying; Chang, Chun Yen; Chien, Wan-Ru; Chien, Yu-Ta; Tseng, Yuen-Hsien

doi:10.1016/j.compedu.2012.10.009

Cited by 92 publications

(48 citation statements)

References 49 publications

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“…The present study used the typology based on Soderlund & Julander's research [7] and introduced by Yang et al [8], which classified humorous advertisements according to three mechanisms: (1) Emotion-oriented: Humor is a mechanism for letting out suppressed emotions. Therefore, emotion-oriented humorous advertisements tend to provide some cliffhangers in the beginning and then end with soothing and relaxed plots.…”

Section: Humor Advertisementsmentioning

confidence: 99%

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Chang

2014

Sustainability

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With a diversity of promotional channels and ever-increasing numbers of participants, the tourism industry in Taiwan faces keen competition. Along with the direct cross-strait flights policy, groups like Eastern Multimedia Group, Tsann Kuen Enterprise Company Limited and Want Want China Times Group have founded travel agencies for the purpose of increasing their market share in the tourism industry. Therefore, the formulation of marketing strategies has become a critical issue for all travel agencies that wish to ensure their prominence in the market. The frequent use of humorous materials and appeals has been the main tendency in advertising. However, no consistent conclusions regarding the actual effects of humorous advertising have been determined. The subjects of the current study were users of the Lion Travel website. Online questionnaires were sent to and collected from random respondents. One hundred questionnaires were delivered, and 512 valid questionnaires were collected. Each collected questionnaire represented a valid sample. The study generated the following five results: (1) humorous advertisements may partially influence brand awareness; (2) humorous elements may partially influence advertising effects; (3) brand awareness has significant positive effects on the advertising attitude of advertising effects; (4) brand awareness has significant positive effects on the brand attitude of advertising effects; (5) brand awareness has significant positive effects on the purchasing intention of advertising effects. Eventually, it is anticipated that the results OPEN ACCESSSustainability 2014, 6 9206 of this study can serve as a reference and provide suggestions for humorous advertising strategies in the tourism industry.

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Section: Humor Advertisementsmentioning

confidence: 99%

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Chang

2014

Sustainability

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“…The collected movement indicators, such as fixation count and total fixation duration, can be abstracted to precisely allocate user attention, possibly also for multi-user scenarios. Just recently, Yang, Chang, Chien, Chien, & Tseng (2013) investigated the visual attention of students during a multimedia presentation in a classroom. Even though eye tracking becomes less intrusive with latest technical developments (e.g., mountable remote trackers, tracking glasses), it is still more intrusive compared to the sensor method used in this study.…”

Section: Discussionmentioning

confidence: 99%

Lead me gently: Facilitating knowledge gain through attention-aware ambient learning displays

Börner¹,

Kalz²,

Specht³

2014

Computers & Education

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This empirical study reports an intervention to investigate identified research challenges on the evaluation and use of ambient displays in a learning context with the objective to gain insights into the interplay between display design, user attention, and knowledge acquisition. The main research questions were whether an attention-aware display design can capture the user's focus of attention and whether this has an influence on the knowledge gain. A display prototype corresponding to the main ambient display characteristics was designed, applied in a controlled authentic setting, and evaluated accordingly. The prototype presented information and guidelines for first responders in emergency situations, especially in cases of cardiac arrest. The prototype was enhanced with a custom-built sensor to measure user attention and trigger interruptive notifications. The study was conducted among 52 employees working at a university campus. Using an experimental research design, a treatment group exposed to an attentionaware display design was compared to a control group. The results provide evidence that such a display design can attract and retain attention in such a way that the acquisition of knowledge (i.e. the comprehension of the presented information) is effectively facilitated.

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“…PP'nin sınıflardaki popülarite-sinin artarak devam etmesi ve bugüne kadar yapılan çalışmalarda PP kullanımının etkililiğine ilişkin araştırmacılar arasında ortak bir görüşe varılamamış olması bu öğretim aracının pedagojik sonuçlarını araştıran çalışmaların devamlı-lığını gerekli kılmaktadır. Bu nedenle, PP kullanımının eğitsel çıktıları hala araştırılmaya devam edilmektedir (Meo, vd., 2013;Savoy, Proctor, & Salvendy, 2009;Yang, Chang, Chien, Chien, & Tseng, 2013). Ancak alan yazın tarandığında, öğrencilerin PP kullanımına karşı tutumlarını belirlemeye hizmet edecek, psikometrik nitelikleri tam olarak ortaya konmuş bir ölçeğe rastlanamamıştır.…”

Section: Araştırmanın Amacıunclassified

A Study on the Development of an Attitude Scale Towards the Use of PowerPoint in Classroom

Kahraman¹,

Özbaşı²,

Özdemir³

2018

Kastamonu Eğitim Dergisi

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ÖzBu araştırma üniversite öğrencilerinin derslerde öğretim aracı olarak kullanılan PowerPoint'e (PP) karşı tutumlarını belirlemeye yönelik olarak geçerli ve güvenilir bir ölçek geliştirmek için tasarlanmıştır. Ölçeğin geçerlik ve güvenirlik çalışması için gerekli olan veriler, Türkiye'nin kuzeybatısındaki orta büyüklükteki bir üniversitede öğrenim görmekte olan öğrencilerden toplanmıştır. Ölçeğin yapı geçerliğini belirlemek için 341 öğrenciden toplanan veriler kullanılarak Açımlayıcı Faktör Analizi (AFA) yapılmış ve 26 maddelik üç alt boyutlu bir yapı elde edilmiştir. Aynı evrenden 303 öğrenciden oluşan farklı bir gruptan elde edilen veriler üzerinde Doğrulayıcı Faktör Analizi (DFA) yapılarak AFA'dan elde edilen 26 maddelik üç alt boyutlu modelin çapraz geçerliği test edilmiştir. Sonuçlar model uyumunun kabul edilebilir olduğunu göstermiştir. Geliştirilen ölçeğin iç tutarlılık katsayısı (Cronbach's Alpha) ölçeğin tamamı için .96 olarak belirlenmiştir. Bu sonuçlar geliştirilen ölçeğin öğrencilerin öğretim aracı olarak kullanılan PP'ye karşı tutumlarını ölçmek için geçerli ve güvenilir bir ölçek olarak kullanılabileceğine işaret etmektedir. AbstractThe research was designed to develop a reliable and valid instrument that would serve to measure undergraduates' attitude towards PowerPoint (PP), which is used as a teaching tool in classrooms. The data needed for reliability and validity analysis were collected from students enrolled at a middle-sized university in the northwestern Turkey. To determine construct validity of the instrument, Exploratory Factor Analysis (EFA) was conducted using the data from 341 students and a 26-item three-factor model was extracted. Then, the 26-item three-factor model obtained from the EFA was cross-validated by performing Confirmatory Factor Analysis (CFA) on the data from a different group of 303 students in the same population and the results revealed acceptable model fits. Reliability coefficient (Cronbach's alpha) for the whole scale was found to be .96. The results indicated that the instrument was sufficiently reliable and valid to measure undergraduates' attitudes towards PP, used as a teaching tool in classrooms.

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Tracking learners' visual attention during a multimedia presentation in a real classroom

Cited by 92 publications

References 49 publications

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

The Influences of Humorous Advertising on Brand Popularity and Advertising Effects in the Tourism Industry

Lead me gently: Facilitating knowledge gain through attention-aware ambient learning displays

A Study on the Development of an Attitude Scale Towards the Use of PowerPoint in Classroom

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