Tracking and College Major Choices in Academic High Schools in South Korea

Paik, Sunhee; Woo-jeong, Shim，

doi:10.1007/s40299-013-0079-8

Cited by 4 publications

(1 citation statement)

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“…In recent times, the determination of the selection criteria for higher institutions by students, especially amongst universities, became noticeable as necessary research that will assist the universities in knowing how to position themselves. Previous studies on choice-making process among the students of universities focused on undergraduate students of private and public universities (Paik & Shim, 2013;Poo, et al, 2012;Maringe, 2006), as well as the selection criteria for international students (Mazzarol & Soutar, 2002;Nachatar Singh, et al, 2014) and branch campuses (Wilkins & Huisman, 2011).…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Postgraduate Students’ University Choice in Nigeria

Adefulu

Farinloye²,

Mogaji

2020

Higher Education Marketing in Africa

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An understanding of postgraduate students' choice criteria for universities selection is essential for marketing higher education, securing the long-term success of the universities, as well as its marketing strategy. While previous studies have focused on developed countries and undergraduate students, this chapter explores factors influencing postgraduate students' decision making. The study recognises that the rapid expansion of the enrolment of undergraduates has also stimulated students' enthusiasm for postgraduate studies and importantly, postgraduate students have prior experience in a university service environment (compared to undergraduate students). The semi-structured interview was conducted with firstyear postgraduate students at a private university in South-West, Nigeria. Some of the participants were new to the university while some did their undergraduate studies there. Findings from the study revealed four key factors which are the desire to study for a postgraduate degree, the facilities of the University, including its geographical location, the courses on offer and influence of other stakeholders like parents, siblings and friends. This influence of stakeholders aligns with the fundamental values in a collectivist culture like Nigeria. This study contributes to literature on higher education marketing, especially in Africa and for postgraduate students. The chapter presents an integral insight into marketing higher education in Nigeria and Africa, as this is an under-researched area.

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Section: Introductionmentioning

confidence: 99%