Trackers in Your Inbox: Criticizing Current Email Tracking Practices

Abstract

Email is among the cornerstones of our online lives. It has evolved from carrying text-only messages to delivering well-designed HTML contents. The uptake of web protocols into email, however, has facilitated the migration of web tracking techniques into email ecosystem. While recent privacy regulations have impacted the web tracking technologies, they have not directly influenced the email tracking techniques. In this short paper, we analyze a corpus of 5216 emails, give an overview of the identified tracking techniques, and argue that the existing email tracking methods do not comply with privacy regulations.