2017
DOI: 10.1177/1468794117720973
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Tracing and archiving ‘constructed’ data on Facebook pages and groups: reflections on fieldwork among young activists in Zimbabwe and South Africa

Abstract: This study triangulates offline and online research methods to examine how and why young activists in Zimbabwe and South Africa use Facebook for political purposes. It demonstrates that like traditional participant observation, which was popularized by classical anthropologists, algorithmically ‘occurring’ data gathered through social media ethnography provides some of the richest information to burrow into the everyday political lives of young activists (who are generally presented in mainstream literature as… Show more

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Cited by 28 publications
(16 citation statements)
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References 34 publications
(65 reference statements)
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“…This, of course, implies several ethical challenges that remain to be answered. In a study on student political activism in Zimbabwe and South Africa, Admire Mare mostly employed ethnographic data obtained through the Facebook groups and the pages of some relevant activist organizations (Mare 2017). In doing so, the author encountered several ethical issues, including those related to informed consent: beyond requesting the permission to conduct research from the administrators of the Facebook groups and pages, Mare also made his presence visible to all members in the collective profiles before following them as a friend and observing their interactions.…”
Section: Digital Methodsmentioning
confidence: 99%
“…This, of course, implies several ethical challenges that remain to be answered. In a study on student political activism in Zimbabwe and South Africa, Admire Mare mostly employed ethnographic data obtained through the Facebook groups and the pages of some relevant activist organizations (Mare 2017). In doing so, the author encountered several ethical issues, including those related to informed consent: beyond requesting the permission to conduct research from the administrators of the Facebook groups and pages, Mare also made his presence visible to all members in the collective profiles before following them as a friend and observing their interactions.…”
Section: Digital Methodsmentioning
confidence: 99%
“…Interpret the technology-centered categorization of data sources within a particular social scientific framework such as ethnographic methodology (Mare, 2017) or conversation analysis (Housley et al, 2017).…”
Section: Towards a Research Agenda For Big Social Datamentioning
confidence: 99%
“…Whilst such descriptive categories may be useful from the machine learning and information retrieval perspectives, they have no particular heuristic value from the perspective of social research and cannot be considered sufficient in many areas of practice. In order to obtain heuristic significance and explanatory value, the technology-centred categorisation of data sources needs to be interpreted within a particular social scientific framework such as ethnographic methodology (Mare, 2017), Conversation Analysis (CA) Housley et al, 2017b), and so on.…”
Section: Epistemological Revolution In Perspectivementioning
confidence: 99%