“…While there is considerable research and knowledge in the adoption of TQM practices in manufacturing environment, there is still a lack of TQM studies in the services sector (AlonsoAlmeida, Marimon, & Bernardo, 2013;Huq, 2005;Samat, Ramayah, & Saad, 2006;Yapa, 2012). According to Sit, Ooi, Loke, andHan (2011), Al-Tabbaa, Gadd, andAnkrah (2013), Boulter, Bendell, and Dahlgaard (2013) and Calvo-Mora, Picón, Ruiz, and Cauzo (2014), there is still not an appropriate framework for applying TQM, especially in the services sector. Based on this gap in the literature, researchers suggest that future research should focus on TQM implementation across service companies (Abusa & Gibson, 2013), investigating the factors that are essential and critical for the successful implementation of TQM in the services sector (Al-Tabbaa et al, 2013;Mensah, Copuroglu, & Fening, 2012) as well as the respective outcomes (Lam et al, 2012;Singh & Sushil, 2013).…”