“…Two independent study team members coded the comments to the original posts, in terms of 7 coding categories: (1) tone of the comment (positive, negative, or neutral), (2) nature of contribution (toxic, healthy, or unclear/not applicable), (3) agreement with prevention message (agree, disagree, or seek clarification or advice), (4) mentions of government agency (yes or no), (5) policy/regulation (proregulation, antiregulation, neutral-regulation, or not applicable), (6) promotion/spam (yes or no), and (7) format (text only, meme/sticker/emoji/emoticon only, or both). Toxic contributions were defined as “a rude, disrespectful, or unreasonable comment that is likely to make other users leave a discussion” [ 27 ], whereas healthy contributions were defined as those using non-toxic language, those that were unclear or for which the classification was not applicable, or those using vague terms or emojis/stickers/emoticons, for which toxicity could not be determined.…”