Towards Understanding Analytics in Software Startups
Usman Rafiq
Abstract:Analytics plays a crucial role in the data-informed decision-making processes of modern businesses. Unlike established software companies, software startups are not seen utilizing the potential of analytics even though a startup process should be primarily datadriven. There has been little understanding in the literature about analytics for software startups. This study set out to address the knowledge gap by exploring how analytics is understood in the context of software startups. To this end, we collected t… Show more
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