“…The familiarity with the technological features and communication tools of social media, or satisfaction with past interactions with other community members, are much more important antecedents for online trust than mere acquaintance or friendship (Grabner-Kräuter, 2009). 35 Nevertheless, semantic web reasoners, agents, and other automated systems can enhance trust judgments, by enabling the detection of related statements, and whether they are contradictory (Gil & Artz, 2007), thus enhancing the trustworthiness of web content by analysing their semantic relationship (Gao, 2010) and also to structure web content in order to extract or perceive the implicit argumentation liaisons. The unstructured nature of decision-making is very well suited for the ad hoc nature of social networking based on different tools (Nagle & Pope, 2013), depending on the problem at hand, with users organising information according to the problem itself, 5 rather than a preformatted way of collaboration that might not be appropriate for every single case.…”