This paper addresses the need for organizations to manage the transformation from traditional hierarchical models to 'learning organizations. ' We propose a fivestage methodology useful in the diffusion of behaviors associated with organizational learning (OL) theory. The stages of OL diffusion are (1) agenda-setting, (2) matching, (3) restructuring, (4) clarifying, and (5) routinizing. Each stage involves both managerial (structural) or member (cultural) influences on organizational memory (OM). Salient definitions are provided and the OM aspects and deliverables associated with each OL diffusion stage are discussed. This research provides a theoretically-driven approach to help change agents diffuse and realize the potential of OL behavior in the firm.Organizational learning (OL) has been accepted as a useful theory in information systems (IS) research for many years. Among IS studies using the theory, OL has been seen as a way to resolve conflict resulting from disruptive technologies (Sherif et al. 2006), a software diffusion theory (Fichman and Kemerer 1997), a possible explanation for the productivity paradox (see Arthur and Huntley 2005), a predictor of organizational competitive advantage (Bhatt and Grover 2005), and a way to alleviate barriers to effective change (Templeton and Snyder 1999). The significance of the theory in IS research naturally motivates the question: How can managers diffuse behavior in organizational units so that the many promising benefits of OL may materialize? Pursuant to this question, our research uses innovation diffusion theory to develop a methodology managers can use to guide the adoption of OL behavior in the firm.Building a 'learning organization' is considered an ongoing challenge in organizational development (Kiernan 1993). This is the first attempt to articulate a theoretically driven guide managers can use to diffuse OL behavior into the firm. It is our intention to provide a framework that will facilitate and possibly encourage organizational development efforts so that OL will diffuse more rapidly throughout modern organizations. Based on classical innovation diffusion theory pioneered by Everett Rogers (1983), we propose a two-phased OL diffusion approach. The first phase is initiation and includes two major stages: agenda-setting and matching. The second phase is implementation and involves three stages: restructuring, clarifying and routinizing. Thus, the approach uses two phases comprised of five steps. In describing our method, we illuminate salient issues managers may encounter during each of five prescribed stages for OL diffusion. There are at least two major contributions of the paper: (1) we contribute to Rogers' IDT theory by being the first to use it as a lens for viewing OL implementation and (2) we contribute to OL theory by providing a rare discussion of OL diffusion. Managers following this method can reduce the risks associated with the transformation to a learning organization and enhance ongoing learning effectiveness.Inf Syst Front (