Towards the Integration of Social Media with Traditional Information Systems

Abstract

Abstract. This paper was inspired by the authors' personal experience of using social media systems over the last two years. During that time both authors have used a range of public, private and hosted social media systems for their professional activities and well as for personal use. They and other colleagues are convinced that a unified approach to social media systems can benefit the communications processes within their institution and its interaction with their important existing and potential clients, the students and alumni. After discussing the existing ad hoc use of social media the authors propose an action plan to achieve a cohesive approach to the more effective exploitation of social media.

Characterizing University Library Use of Social Media: A Case Study of Twitter and Facebook from Australia

“…Online social media systems have created new ways for individuals to communicate, share information and interact with a wide audience (Aharony, 2012;Lin & Ranjit, 2012;Rees & Hopkins, 2009). For organisations, social media provide new avenues for communication and collaboration with their stakeholders.…”

“…Research on the use of social media by higher education institutions in general is still limited, and evaluation of the impact of social media activities is not straightforward (Culnan et al, 2010), as few benchmarks exist and relationships between activity and outcomes are indirect (Busch, 2011). A range of research methodologies are reported in the literature investigating library use of social media, including: literature reviews (Dickson & Holley, 2010;Joint, 2010;Mallon, 2012), descriptive case studies (Aziz et al, 2010;Mawhinney, 2010;Morrow, 2010;Rees & Hopkins, 2009;Saylor et al, 2011;Walstrum et al, 2011), stakeholder interviews (Corrall & Roberts, 2012;Nguyen et al, 2012), harvesting descriptive statistics from sites (Aharony, 2012;Collins & Quan-Haase, 2012;Harinarayana & Raju, 2010;Mahmood & Richardson, 2011;Thornton, 2012), stakeholder surveys (Kim & Abbas, 2010;Lin & Ranjit, 2012;Salisbury et al, 2012;Wakeham, Roberts, Shelley, & Wells, 2012), and analysis of social media message content (Aharony, 2012;Chen et al, 2012;Chiu & Lin, 2012;Colburn & Haines, 2012;Phillips, 2011). Another approach to evaluation is network analysis (Culnan et al, 2010).…”

SWOT of social networking sites for group work in government organizations

“…The growth of SNS signifies a move in the organization of online communities (Boyd and Ellison, 2008). Business benefits that result from adopting social media are improved employees' engagement, improved internal communication, and improved development of internal communities (Rees and Hopkins, 2009).…”

“…The growth of SNS signifies a move in the organization of online communities (Boyd and Ellison, 2008). Business benefits that result from adopting social media are improved employees' engagement, improved internal communication, and improved development of internal communities (Rees and Hopkins, 2009). For public government organizations, SNS are highly been recommended as indicated by Bertot et al (2012) to enhance communication and transfer between government agencies and society (such as improved democratic participation and SWOT of social networking sites engagement, co-production, crowdsourcing solutions and innovations).…”