Towards sustainability in the services industry: Does green top management support stimulate an organization's green operational performance? A moderated mediation model
Islam Bourini,
Osama Khassawneh,
Tamara Mohammad
Abstract:This study investigates the impact of green strategic alignment (GSA) and top management green support (TMGS) on green operational performance (GOP) within the UAE's Information and Communication Technology (ICT) sector, focusing on the mediating role of proactive environmental strategy (PES) and the moderating effect of green psychological perception (GPP). Employing a quantitative approach through surveys, data were collected from employees at various ICT companies within the UAE who are directly involved in… Show more
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