Towards Ethical Consumption Activities among Tourism Firms: Nexus of Environmental Knowledge, CSR Participation and Psychological Social Support

Abstract

Employees’ psychosocial competency and CSR participation help them to achieve pro-environmental knowledge for enhancing ethical consumption behaviors. The aim of this study is to assess the level of social responsibility of tourism firms and also examine the impact of environmental knowledge on ethical consumption. The study further investigates the indirect influence through the mediating role of CSR participation and moderating role of psychological social support (PSS) between environmental knowledge and ethical consumption links in tourism firms. This research used quantitative methods and questionnaires for data collection. Data were composed of 387 employees and owners working within tourism firms and hotels. Results demonstrate that environmental knowledge is positively associated with ethical consumption. Findings show that CSR participation mediates the relation between environmental knowledge and ethical consumption. Furthermore, outcomes reveal that psychological social support acts as a moderator between environmental knowledge and ethical consumption. The know-how of employees is dependent on their environmental knowledge and CSR participation. By addressing the mediating mechanism of CSR participation and the interplay of psychological social support, our study adds several insights to the prior literature streams about ethical consumption. As a result of CSR programs, residents become more familiar with ecological protection and more concerned about ethical consumption patterns and develop a sense of responsibility for the environment. Therefore, we recommended that firms should launch CSR programs to increase pro-environmental awareness of consumers and encourage their ethical consumption actions.

Materialism and Environmental Knowledge as a Mediator for Relationships between Religiosity and Ethical Consumption

“…This study used a quantitative approach because it referred to previous research conducted by Adil (2022) and Nassani et al, (2023) on the same topic. The data source used was respondents' answers from questionnaires distributed online.…”

“…The concept of environmental knowledge is useful for addressing ecological issues and reflects how much individuals want to participate in programs and activities to preserve the environment, as well as increase ethical consumption practices (Barnett et al, 2005). Nassani et al (2023) revealed that environmental knowledge is positively related to ethical consumption. Environmental knowledge is the basis of ethical consumption.…”

“…The positive meaning means that if environmental knowledge increases, it will also increase. Nassani et al, (2023) revealed that environmental knowledge is positively related to ethical consumption. Environmental knowledge is the basis of ethical consumption.…”

“…Religiosity has a negative influence on materialism which in turn reduces the likelihood of ethical consumption (Polonsky et al, 2014). In addition to religiosity, environmental knowledge can increase ethical consumption (Clayton et al, 2016;Nassani et al, 2023). Environmental knowledge is an important variable that influences how people gather and use information to make moral decisions regarding ethical consumption (Kushwah et al, 2019).…”

Pengaruh Environmental Knowledge, Brand Image, Product Quality, Price Fairness Terhadap Purchase Intention

“…Pengetahuan ini membantu individu berkontribusi dalam upaya pelestarian lingkungan dan memilih produk ramah lingkungan (Yaqub et al, 2023). Kesadaran terhadap dampak lingkungan mendorong keinginan untuk berpartisipasi dalam kegiatan pelestarian (Nassani et al, 2023).…”