2019
DOI: 10.23925/2179-3565.2019v10i3p166-177
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Towards Developing a Decision-Making Tool for Technology and Knowledge Priorities

Abstract: The main focus of this paper is to propose a method for prioritizing knowledge and technology factor of firms towards sustainable competitive advantage. The data has been gathered and analyzed from two high tech start-ups in which technology and knowledge play major role in company‘s success. The analytical hierarchy model (AHP) is used to determine competitive priorities of the firms. Then knowledge and technology part of sense and respond questionnaire is used to calculate the variability coefficient i.e. th… Show more

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Cited by 4 publications
(4 citation statements)
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“…Developing a tool for technology and knowledge decision-making activities. In this regard, this work is built upon previous works that propose a method to prioritize technology investment and validate it in high-tech start-ups [22]. What is new here is that the proposed model is applied to a multinational large-size firm in a more conventional industry and the obtained results proved that the model is applicable both in general and in a conventional manufacturing industry.…”
Section: Discussionmentioning
confidence: 80%
“…Developing a tool for technology and knowledge decision-making activities. In this regard, this work is built upon previous works that propose a method to prioritize technology investment and validate it in high-tech start-ups [22]. What is new here is that the proposed model is applied to a multinational large-size firm in a more conventional industry and the obtained results proved that the model is applicable both in general and in a conventional manufacturing industry.…”
Section: Discussionmentioning
confidence: 80%
“…In fact, it shows which technology supports company business strategy (cost reduction or differentiation) more and which not. The model has been implemented successfully previously in two high-tech starts ups [29] and this research applies that in more conventional industry. Since technology is one of the main drives of competition [2], the decision about that is crucial.…”
Section: Discussionmentioning
confidence: 99%
“…Research that examines and analytically evaluates various alternatives for making purchasing decisions on the characteristics of users and products. Evaluate technology and knowledge factors and then relate them to the company's business strategy to show how technology and knowledge decisions reflect uncertainty (Takala & Tilabi, 2018). For this reason, managing uncertainty for business strategy is very important because it can replace traditional risk management.…”
Section: Decision Making Using Hierarchical Analytical Processes To E...mentioning
confidence: 99%