2019
DOI: 10.1108/jima-03-2018-0055
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Towards conceptualizing ethical decision-making model in marketing

Abstract: Purpose This paper aims to present a synthesized conceptual model for ethical decision-making in marketing that accommodates both humanistic and religious aspects. Design/methodology/approach A religious–humanistic approach is adopted on synthesizing. “Ferrell and Gresham’s (1985) contingency framework for ethical decision-making in marketing” and “Al-Ghazali’s ethical philosophy” are considered to be the theoretical base for the synthesized model. Findings Al-Ghazali’s ethical philosophy that stands for t… Show more

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Cited by 9 publications
(4 citation statements)
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“…According to HF Zamzam & H. Aravik (2020), ethics as signs in a community group will be able to guide and remind its members to a commendable action (good conduct) that must be obeyed and carried out. Ethics includes the study of the human soul (Shamsudheen & Rosly, 2019). Ethics is a theory about the behavior of human actions, in terms of good and bad values, as far as can be determined by reason.…”
Section: A Understanding Islamic Business Ethicsmentioning
confidence: 99%
“…According to HF Zamzam & H. Aravik (2020), ethics as signs in a community group will be able to guide and remind its members to a commendable action (good conduct) that must be obeyed and carried out. Ethics includes the study of the human soul (Shamsudheen & Rosly, 2019). Ethics is a theory about the behavior of human actions, in terms of good and bad values, as far as can be determined by reason.…”
Section: A Understanding Islamic Business Ethicsmentioning
confidence: 99%
“…Thus, if a man uses his intellect, he will find a complete understanding of the reason he was created. At this stage, the soul becomes serene and the intellect is in harmony with its spirituality in understanding the revelation, thus strengthening his obedience to God (Shamsudheen and Rosly, 2019). At al-nafs al-mutmainnah , man has the highest ability in EI, as he can differentiate between good and bad behaviours and emotions.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Hence, the empirical findings derived by employing this proposed scale/construct should be read in a manner that the impact of the factor (i.e. individual or organisational) on decisionmaking behaviour of individuals can be either positive (ethical) or negative (unethical) and the results do not imply the particular influence lead to any specific behaviour (ethical or unethical) (Shamsudheen and Rosly, 2019).…”
Section: Decision-making Behaviour Related To Ethical Issues (Dmbre)mentioning
confidence: 99%