Towards Building Sustainable Consumption: A Study of Second-Hand Buying Intentions

Borusiak, Barbara; Szymkowiak, Andrzej; Horská, Elena; Raszka, Natalia; Żelichowska, Elżbieta

doi:10.3390/su12030875

Cited by 59 publications

(47 citation statements)

References 71 publications

(109 reference statements)

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“…Concerning food products, such studies carried out, among others, by Patrzałek [34], Szalonka et al [35,36], Kryk [37], and Łuc Bakuła [38]. Interesting research on various aspects of sustainable consumption was ducted by Borusiak et al [39] and Nestorowicz [40]. While these behaviors cannot be considered universal, they mark a significant trend in a certain consumer group's behavior.…”

Section: Theoretical Contributions 21 Consumer Environmental Awarenmentioning

confidence: 99%

Exploring the Preferences of Consumers’ Organic Products in Aspects of Sustainable Consumption: The Case of the Polish Consumer

Wojciechowska-Solis

Barska

2021

Agriculture

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The dynamically developing trend of sustainable consumption is manifested, among others, by the growing interest in organic products on the part of consumers. The aim of this article was to identify the behavior of Polish consumers in the market of organic products and to establish a link between their environmental awareness and willingness to buy organic products. The authors hypothesized that there is a relationship between consumer awareness of the concept of sustainable consumption and the consumption of organic products. Consumer awareness means making conscious choices based on the knowledge expressed in the attitudes and, sometimes, preferences of the food brand. The research was conducted using a proprietary survey questionnaire. A total of 1067 respondents participated. A statistical analysis was performed by using Statistica 13.1 PL software, which includes descriptive statistics, the discriminant function analysis, and regression analysis. Motives were identified that are of crucial importance to the consumer deciding to purchase organic products. These include: beneficial health effects, contents of nutrients, no additional substances used in food production, taste, and others. A statistical relationship was established between environmental awareness and the tendency to buy organic products. Among the organic products, eggs, fresh fruit and vegetables, honey, cow’s milk and its derivatives, as well as cereal products, are the most preferred by consumers of both genders. The proposed model, which outlines the relationship between environmental awareness and the tendency to buy organic products, includes the following variables: care for the environment and animal welfare, no harmful substances used in food production, low level of processing, short shelf life.

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Section: Theoretical Contributions 21 Consumer Environmental Awarenmentioning

confidence: 99%

Exploring the Preferences of Consumers’ Organic Products in Aspects of Sustainable Consumption: The Case of the Polish Consumer

Wojciechowska-Solis

Barska

2021

Agriculture

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“…This means that bad associations with SHS still exist and second-hand shopping is not a desired behaviour. But what is also very important, the results of the same study show that personal norms regarding second-hand products are positively related to SHS intentions (Borusiak, Szymkowiak, Horska, Raszka, & Żelichowska, 2020). It is hard to assess the size of the used products market in general.…”

Section: Second-hand Shopping In Polandmentioning

confidence: 99%

The role of environmental concern in explaining attitude towards second-hand shopping

Borusiak¹,

Szymkowiak²,

López‐Lluch³

et al. 2021

EBER

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The objective of the article is to examine the role which environmental concern plays in explaining attitude towards second-hand shopping and the intention to go on a second-hand shop visit. Research Design & Methods:The Norm Activation Model, including an additional variable -environmental concern, was used as the main theoretical framework. The research was conducted in Spain and Poland in 2019, with data collected among 403 respondents in Spain and 438 in Poland via the CAWI method, which was further processed using SEM. Findings: The research allowed to indicate that the influence of environmental concern on attitudes (AT) towards second-hand shopping (SHS) is higher in Spain than in Poland, but the ascription of responsibility for environmental issues has a low level of impact on AT in both countries. The awareness of the consequences has a similar level of influence on AT in both countries and this to a highest degree. Implications & Recommendations: Providing products with a second life supports the development of a circular economy, but this requires positive attitudes of individuals, which may be built to the greatest degree by strengthening the ascription of responsibility for the environment. Contribution & Value Added:To fill a gap in literature on the subject in the study, it was aimed to develop a model explaining the impact of environmental concern on individuals' attitudes towards second-hand shopping. Article type:research article

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“…It may lead to fewer purchases of new products by customers, thereby using fewer resources of all types and producing less waste. Since the 2000s, stigmatization and renewed popularity of second-hand consumer products have increase and the market for used products has grown and attracted greater attention (Borusiak, 2020). People intended to buy second-hand products based on quality, brand and westernness, expression of moral identity, culturally perceived values, functional values and economic values.…”

Section: Literature Review 21 Second-hand Productsmentioning

confidence: 99%

“…People intended to buy second-hand products based on quality, brand and westernness, expression of moral identity, culturally perceived values, functional values and economic values. Some people buy them because of the factors of second-hand's purchases' uniqueness and authenticity (Beuving, 2004;Borusiak, 2020). Willingness or intention to buy secondhand products also depended on brand equity.…”

Section: Literature Review 21 Second-hand Productsmentioning

confidence: 99%

“…Customers usually import second-hand cars of good brands due to the positioning of those brands. Many countries impose bans on used vehicles to protect local manufacturers, but still used vehicles are a big market in developing countries (Borusiak, 2020). the development of the internet and different internet buying and selling sites also contributed to more intention to buy second-hand cars, online markets and a variety of business and industry-oriented services, allowed customers and businesses to directly sell their used assets and cars.…”

Section: Literature Review 21 Second-hand Productsmentioning

confidence: 99%

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After-sales services, brand equity and purchasing intention to buy second-hand product

Habib

Sarwar

2021

RAMJ

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Purpose This study aims to examine the concept of brand equity and willingness to buy second-hand products in the automobile context. The customer-based brand equity model is used as a theoretical lens to examine after-sales services, brand credibility and brand loyalty as drivers of brand equity and willingness to buy the second-hand product. Design/methodology/approach A survey questionnaire based on convenience sampling is used to collect the data from the car owners. A total of 433 survey responses were used to empirically test the measures and propositions by using structural equation modeling (SEM). Findings The findings suggest that after-sales services are a key factor in developing brand credibility and brand loyalty. Results are also in support of the positive and significant impact of brand credibility and brand loyalty on brand equity and willingness to buy second-hand products. Originality/value Brand equity represents a differential response and preference to marketing efforts that a product obtains as a result of its brand identification. Although practitioners are actively engaged to position themselves as a unique, attractive and strong brand, little is known about the equity of the brand in the case of second-hand products. This study provides an alternate branding view to the academic scholars and to the marketing manager as this study explicitly probes into the effect of after-sales services in developing brand credibility, brand loyalty, brand equity and wiliness to buy second-hand product as an outcome.

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Towards Building Sustainable Consumption: A Study of Second-Hand Buying Intentions

Cited by 59 publications

References 71 publications

Exploring the Preferences of Consumers’ Organic Products in Aspects of Sustainable Consumption: The Case of the Polish Consumer

Exploring the Preferences of Consumers’ Organic Products in Aspects of Sustainable Consumption: The Case of the Polish Consumer

The role of environmental concern in explaining attitude towards second-hand shopping

After-sales services, brand equity and purchasing intention to buy second-hand product

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