2009
DOI: 10.1016/j.chb.2008.07.007
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Towards an understanding of the behavioral intention to use 3G mobile value-added services

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Cited by 470 publications
(339 citation statements)
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References 29 publications
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“…The increasingly advanced but easy-to-navigate applications directly generate a greater utility perception from the user and a better attitude about using this technology (Kuo & Yen, 2009); these premises represent one starting point for a more consistent inclusion of these technologies in teaching.…”
Section: Figmentioning
confidence: 99%
“…The increasingly advanced but easy-to-navigate applications directly generate a greater utility perception from the user and a better attitude about using this technology (Kuo & Yen, 2009); these premises represent one starting point for a more consistent inclusion of these technologies in teaching.…”
Section: Figmentioning
confidence: 99%
“…To utilize m-banking services, consumers are required to have not only suitable mobile handset but also wireless services. Given that the cost of accessing mobile and wireless service (subscription, service charge, and communication fees) is higher than that of accessing wire-based internet service, financial considerations may influence consumers' behavioral intentions (Kuo and Yen, 2009;Luarn and Lin, 2005;Wu and Wang, 2005). An individual with high financial resources may have higher behavioral intention to use m-banking than an individual with lower financial resources.…”
Section: Perceived Financial Costmentioning
confidence: 99%
“…In addition, Walczuch et al (2007) hypothesized that innovativeness has a positive effect on perceived ease of use and perceived usefulness concerning the acceptance procedure of IT from service employees. Kuo and Yen (2009), likewise, study the relationship of innovativeness with perceived ease of use and perceived usefulness. The result of the study revealed that innovativeness has a positive influence on the perceived ease of use of 3G mobile value-added services, while the effect on the perceived usefulness of 3G mobile value-added services remained insignificant.…”
Section: Literature Reviewmentioning
confidence: 99%