Through the lens of the representation of antifascist cultural heritage in former Yugoslavia, this interdisciplinary research project explores philosophical dilemmas, methodological challenges and the role of researchers' introspection and self-reflection before, during and after doing the fieldwork. This chapter reflects on the changes of the representation of antifascist cultural heritage sites in relation to the rising populism, both in the local and in the global socio-cultural space. To situate the fieldwork, the chapter presents theoretical grounding and Yugoslav research context. Further, it presents the research findings situated through elaborating the concept of the nostalgia for the future (Fisher, 2014), context of othering, and intersection of political activism and consumerism. Finally, the chapter explores the role of the researchers in the representation, articulation, and dissemination of the research findings. Through self-reflection and introspection researchers may be able to thicken the description and add another layer of depth, enabling the understanding of the post-Yugoslav space in a more grounded and holistic way. Thus, the chapter calls for more transparency, reflection and introspection while doing research.