Towards an Affective Geopolitics

Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective

“…Following this macro view, scholars started to associate COI features at country level analysis (Graby, 2014;Jaffe & Nebenzahl, 2006;Pappu & Quester, 2010). Researchers in other fields, such as, geography and tourism (Elliot & Papadopoulos, 2016;Fetscherin & Stephano, 2016;Zeugner-Roth & Žabkar, 2015), public diplomacy (Gertner, 2011;Howell & Sundberg, 2015;Nye, 2008), sociology, and international law (Mariutti, 2017), became interested in using the construct in their respective disciplines and government bodies started to exploit its practical usage in promoting their countries (Papadopoulos, 2004). Thus, over time, the COI phenomenon has gained a broader outreach in different disciplines of social science and, at the same time, has turned into an important competitive factor, not just for companies, but also for governments and other institutions as a "fundamental element of a country's reputation" (Mariutti, 2017:241).…”

The Geopolitics of Nordic Noir: Representations of current threats and vigilantes in contemporary Danish and Norwegian serial drama

“…In so doing, they always offer a double story, a dramaturgy that intermingles a specific plot with more wideranging topics and motifs. The way in which such themes are presented through the gloomy atmosphere of a Nordic Noir-ish landscape and the protagonists' carefully designed middle-class homes makes visible the invisible and acquires an uncanny actuality: international conflicts and geopolitical challenges can affect modern Western societies -even liberal democratic Nordic societies -much more quickly than we might think (see Howell & Sundberg, 2015). Some episodes, however, provide a severe warning that democratic values and social cohesion are very fragile achievements, where particular figures such as the investigative journalist, police officer, or a vigilante is forced to play a decisive role in preserving or protecting those aforementioned liberal values and social order.…”

Hospitality in wild places

“…This is potentially where the concept of hygge fits in the new conceptualisation of hospitality in adventure tourism. The concept of hygge from the Scandinavian literature (Howell and Sundberg 2015) focuses on the mobilisation of positive feelings about a place and the folk in it. It is the social construct connected to affective emotions linked to cosiness, relaxation and security.…”

“…Hygge (pronounced as hoo-gah), emanates from the Old Norse concepts of wellbeing. It has been most often associated with Danes, who are self-proclaimed hygge fundamentalists, and is described as their 'national feeling' (Howell and Sundberg 2015) and a 'cultural keyword' (Levisen 2014). Knowing how to hygger 1 , Danes are considered one of the world's happiest nations.…”

“…One of the most common explanations is that hygge's meaning refers to a safe environment with an emphasis on home, homeliness, and community membership (Howell and Sundberg 2015) and the hyggelig experience is that of comfort and joy. To Gullestad (2001) the term 1 There are two hygge-related verbs: non-relfelxive hygger and a light reflexive hygger sig.…”