Towards a Synergistic Multi‐stakeholder Approach to CSR in Crisis: Learning from Large Global Firms’ Responses to COVID‐19
Vassiliki Bamiatzi,
Steven A. Brieger,
Stephan Manning
et al.
Abstract:Firms are increasingly expected to engage in corporate social responsibility (CSR) in reaction to external crises. Yet, we still know little about how they do it. This study discusses what we can learn from how large global firms responded to the COVID‐19 pandemic. Employing a cluster analysis on Fortune Global 500 firms, our findings reveal that to meet both institutional and economic pressures posed by the crisis, global firms adopted what we call a synergistic multi‐stakeholder approach by addressing the ne… Show more
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