Towards a Sustainable Demand Chain Framework: Successful Product Development Integration and Drivers

Ganji, Elmira Naghi; Shah, Satya; Coutroubis, Alec; Gestring, Ingo

doi:10.1109/itmc.2018.8691131

Cited by 3 publications

(4 citation statements)

References 10 publications

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“…For instance, Bala and Verma [20] indicated that the internet has significantly contributed to the transition towards market-driven marketing approaches that involve formalized techniques of acquiring accurate and timely information regarding customers, the market, products, and the general business environment. The internet allows marketers to utilize electronic commerce (e-commerce) to sell and market products and services online [21]. The history of internet-based marketing dates back to 1990, when people began using websites to provide customers with product information.…”

Section: Marketingmentioning

confidence: 99%

“…The thematic areas covered by the 61 scientific and/or academic documents were: Business, Management and Accounting (61); Decision Sciences (21); Engineering (15); Economics, Econometrics and Finance (11); Computer Science (10); Social Sciences (six); Mathematics (three); Psychology (two); and one each for the remaining keywords (Arts and Humanities, Energy, Environmental Sciences, Medicine, and Physics and Astronomy).…”

Section: Literature Analysis: Themes and Trendsmentioning

confidence: 99%

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Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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Industry 4.0, or the Fourth Industrial Revolution, is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing, and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers’ current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought about by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes which are most important for future research on Industry 4.0 and marketing. Therefore, a Systematic Bibliometric Literature Review was conducted based on the SCOPUS indexing online database of scientific articles, the most important peer-reviewed journal database in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations in, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity. Future research should focus on the quantitative study of these five principles.

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Section: Marketingmentioning

confidence: 99%

Section: Literature Analysis: Themes and Trendsmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário

Dias

2022

JSAN

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show abstract

“…For instance, Bala and Bala and Verma [29] indicate that the internet has significantly contributed to the transition towards market-driven marketing approaches that involve formalized techniques of acquiring accurate and timely information regarding customers, the market, products, and the general business environment. The internet allows marketers to utilize electronic commerce (e-commerce) to sell and market products and services online [30]. The history of internet-based marketing dates back to 1990 when people began using websites to provide customers with product information.…”

Section: Marketingmentioning

confidence: 99%

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Rosário¹,

Dias²

2022

Preprint

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Industry 4.0 or the Fourth Industrial Revolution is driven by innovative technologies that have profound effects on both production systems and business models. This revolution is characterized by the addition of disruptive technologies and methods. These aspects of Industry 4.0 have a significant impact on marketing and have led to an evolution to ensure that marketing activities align with technological advancements and address consumers' current needs. The purpose of this paper is to formulate and discuss future research avenues for marketing considering the changes brought by Industry 4.0. The approach taken in the paper is to review the relevant literature and focus on the key themes most important for future research on industry 4.0 and marketing. Therefore, a systematic literature review was conducted based on SCOPUS indexing online database of scientific articles, the most important peer-reviewed peer in the academic world. The paper finds that there are a number of research avenues for marketing researchers to conduct investigations on, but the most important areas are five marketing principles in Industry 4.0: cooperation, conversation, co-creation, cognitivity, and connectivity.

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“…The central idea of Industry 4.0 is the trend of digitization, automation, and increased use of information and communications technology (ICT) [18]. People's lives and workplaces are radically changing as a result of the digital revolution, but the public is nevertheless hopeful about the prospects that Industry 4.0 may present for sustainability [19]. These technologies are eventually anticipated to jointly determine Industry 4.0's success.…”

Section: Overview Of Marketing Strategies 40mentioning

confidence: 99%

Marketing Strategies 4.0: Recent Trends and Technologies in Marketing

Kaur

Gehlot

Priyadarshi³

et al. 2022

Sustainability

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Industry 4.0 technologies have transformed the traditional methods of various study areas, using digitalization to fulfill sustainability and introduce innovative infrastructure. In the present era, every organization requires a distinct marketing strategy in order to meet customer and market demands in the form of products and services. Customer satisfaction, customer retention, customer behavior, customer profiling, and rewards systems are key parameters in the effective implementation of an organization’s marketing strategy for achieving better productivity. There are limited studies that have focused on discussing all the Industry 4.0 enabling technologies used in marketing for transforming the digital and intelligent ecosystem. Based on the analyses, this study identified the applications of the Industry 4.0 enabling technologies for market strategies, such as strategic information for customer satisfaction of the target customer; development of digital infrastructure for receiving real-time feedback on products and services; forecasting customer behavior to develop personalized messages or services; using business analytics to strengthen the quality of a product or service; developing effective simulations to monitor, test, and plan product improvements, based on consumer and market demand. Finally, a framework is recommended, and the vital recommendations for future adoption while maintaining sustainability are discussed.

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Towards a Sustainable Demand Chain Framework: Successful Product Development Integration and Drivers

Cited by 3 publications

References 10 publications

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda

Marketing Strategies 4.0: Recent Trends and Technologies in Marketing

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