Towards a SaaS Pricing Cookbook: A Multi-vocal Literature Review

Saltan, Andrey; Smolander, Kari

doi:10.1007/978-3-030-33742-1_10

Cited by 4 publications

(8 citation statements)

References 31 publications

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“…A recently performed multivocal literature review [20,21] identified nine SaaS pricing aspects grouped in three broad categories: strategic level, tactical level, and operational level. Our data analysis assesses SaaS pricing practices across these levels; however, the publicly available data provided on SaaS company websites sometimes reveals only part of these details.…”

Section: Analysis and Resultsmentioning

confidence: 99%

“…To find an answer, we take a closer look at nine pricing aspects identified in a recent multivocal literature review, grouped into three levels: Strategic, Tactical, and Operational [20,21]. Working with open data provided by SaaS companies on their pricing pages allow us to assess aspects of SaaS pricing that have never been raised in academic literature before.…”

Section: Saas Companies Price Their Solutions?mentioning

confidence: 99%

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How SaaS Companies Price Their Products: Insights from an Industry Study

Saltan

Smolander

2021

Lecture Notes in Business Information Processing

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Pricing is one of the business and product strategy elements to achieve both financial performance and competitive advantage. The transition towards the Software-as-a-Service model has unlocked new opportunities for pricing software products. Conflicting recommendations from existing studies and industry experts make it challenging for SaaS providers to design and implement the pricing of their services. SaaS providers have come a long way in adapting their pricing practices to the new paradigm that assumes the offering of service instead of selling software as a product. This paper explores how SaaS providers package and price their products by reviewing the pricing information of 220 SaaS providers. The study reveals that SaaS companies are relatively heterogeneous in the way they price their products and the pricing practices of SaaS providers within the same size and product type could differ sufficiently.

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Section: Analysis and Resultsmentioning

confidence: 99%

Section: Saas Companies Price Their Solutions?mentioning

confidence: 99%

How SaaS Companies Price Their Products: Insights from an Industry Study

Saltan

Smolander

2021

Lecture Notes in Business Information Processing

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“…First, the second column (Total (%)) shows that in the study [MLR4], GL accounted for more than 90% of primary sources overall. In three studies [MLR3, MLR5,MLR8], GL accounted for between 51-75% of the selected studies.…”

Section: Rq1: How Commonplace Is To Employ Greymentioning

confidence: 99%

“…Only one MLR study [MLR8], GL was found in less than 25% of Garousi et al [MLR1] conducted an MLR to provide a more "holistic" view about SE research relevance. The study included 46 primary sources, 33 from TL (71.7%) and 13 from GL (28.3%).…”

Section: Rq1: How Commonplace Is To Employ Greymentioning

confidence: 99%

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On the Use of Grey Literature

Kamei

Wiese

Pinto

et al. 2020

Proceedings of the XXXIV Brazilian Symposium on Software Engineering

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Context: Over the last years, Grey Literature (GL) is gaining increasing attention in Secondary Studies in Software Engineering (SE). Notably, Multivocal Literature Review (MLR) studies, that search for evidence in both Traditional Literature (TL) and GL, is particularly benefiting from this raise of GL content. Despite the growing interest in MLR studies, the literature assessing how GL has contributed to MLR studies is still scarce. Objective: This research aims to assess how the use of GL contributed with MLR studies. By contributing, we mean, understanding to what extent GL is providing evidence that is indeed used by a MLR to answer its research question. Method: We conducted a tertiary study to identify MLR studies published between 2017 and 2019, selecting nine MLRs studies. Using qualitative and quantitative analysis, we identified the GL used and assessed to what extent these MLRs are contributing to MLR studies. Results: Our analysis identified that 1) GL provided evidence not found in TL, 2) Most of the GL sources were used to provide recommendations to solve or help in some problem, explain a topic, classify the findings, and provide solution proposals, and 3) 19 GL types, mainly produced by SE practitioners, (including blog posts, slides presentations, or project descriptions) were used among the studies. These findings show the importance of GL to MLR studies and increase state of the art by pilling additional evidence on this topic. Conclusions: We evidence how GL was used to contribute to MLR studies, showing that if these studies have not used the GL, several findings derived from the practice of SE would have been omitted. We described the challenges involved when conducting this investigation, along with potential ways to deal with them, which may help future SE researchers. CCS CONCEPTS• General and reference → Document types; Empirical studies; Evaluation.

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