2020
DOI: 10.1111/spc3.12527
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Towards a new framework of personalized psychological interventions to improve intergroup relations and promote peace

Abstract: Recent increases in intergroup tensions and violence have global negative implications and underline the need for effective interventions to ameliorate conflictual relations. Despite the ongoing trend in social psychology toward an interventionist approach, there is still a theoretical and empirical gap in personalizing intergroup interventions to achieve optimal effectiveness. Integrating interventions aimed at prejudice reduction and promoting peace, we present a theoretical framework for personalizing these… Show more

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Cited by 23 publications
(20 citation statements)
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“…In terms of possible implications of the current research, due to the great importance of pandemic related messages, they should be perfected to lead to favorable results. In today's world, in which so many messages are imparted via social networks, social marketers trying to promote more COVID-19 related guideline adherence can enhance their messages' effectiveness using tailored, or personalized messaging (e.g., Hirsh et al, 2012;Halperin and Schori-Eyal, 2020). Indeed, the literature on attitude change has long established that the effectiveness of a message is not only based on the message itself, but also on the message source, the medium, and the characteristics of the message recipient (Hovland et al, 1953;Greenwald, 1968).…”
Section: Discussionmentioning
confidence: 99%
“…In terms of possible implications of the current research, due to the great importance of pandemic related messages, they should be perfected to lead to favorable results. In today's world, in which so many messages are imparted via social networks, social marketers trying to promote more COVID-19 related guideline adherence can enhance their messages' effectiveness using tailored, or personalized messaging (e.g., Hirsh et al, 2012;Halperin and Schori-Eyal, 2020). Indeed, the literature on attitude change has long established that the effectiveness of a message is not only based on the message itself, but also on the message source, the medium, and the characteristics of the message recipient (Hovland et al, 1953;Greenwald, 1968).…”
Section: Discussionmentioning
confidence: 99%
“…At the most basic level, programs aimed at encouraging intergroup contact could communicate contact's personal benefits for self‐expansion, social development, and professional advancement (see Dunne, 2013; Paolini et al., 2016). More complex iterations of such programs could consider the specific context in which the contact occurs and the specific parties involved (for in‐depth discussions see Halperin & Schori‐Eyal, 2020; O'Donnell et al., 2019; Turner et al., 2020).…”
Section: Micro‐level Predictors Of Intergroup Contactmentioning
confidence: 99%
“…Interventions and policies that simultaneously focus on critical (and changeable) variables at multiple levels of analysis might be most effective in ending tendencies for (re)segregation. In fact, upcoming theoretical work outlines the benefits of combining person‐ and group‐centered approaches when developing programs aimed at increasing contact seeking (Halperin & Schori‐Eyal, 2020; O'Donnell et al., 2019). Accordingly, societal norms should not only communicate that intergroup contact is frequent and desirable but could also state that intergroup contact can be beneficial in a way that satisfies individuals’ needs and motives such as self‐expansion.…”
Section: What We Do and Don't Know And What Should Come Nextmentioning
confidence: 99%
“…Still, it seems that EE can be more effective in reducing prejudice in high-RWA individuals than other well-established interventions. The present research thus offers important insights on how interventions might be tailored to the (groups of) people who are most prejudice-prone and adds to the growing body of research emphasizing the importance of audience characteristics when designing prejudice interventions (e.g., Halperin & Schori-Eyal, 2020;Mansoori-Rostam & Tate, 2017).…”
Section: Discussionmentioning
confidence: 88%