Towards a multimodal ethnohistorical approach: a case study of bookplates

Hagan, Lauren O’

doi:10.1080/10350330.2018.1497646

Cited by 6 publications

(7 citation statements)

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“…Grounding multimodal texts in first-hand evidence of their producers’ lives, families, social circles, education and work, religious/political beliefs and hobbies, thus, enables them to be deconstructed in meaningful and predictive ways within the context of wider sociopolitical forces rather than based on more interpretative or subjective assumptions (Hiippala, 2018:3). Rooting arguments in “historical concreteness” also allows more flexibility in the interpretation of semiotic choices (O’Hagan, 2019a:569). Specifically, it recognises that texts do not have fixed meanings and do not always adhere to distinct configurations; rather, they are influenced by the broader practices, systems, institutions and forces of the social world at work during their time of creation, as well as established genre and discourse rules (Ledin and Machin, 2018).…”

Section: What Is Multimodal Ethnohistory and Why Do We Need It?mentioning

confidence: 99%

“…Another advantage of ethnohistory is its ability to move both forwards and backwards in time. This means that, when analysing texts, certain semiotic choices can be traced to earlier historical conventions of meaning-making, but their development can also be tracked over time to explore how they have responded to changing technologies and sociocultural conventions (O’Hagan, 2019a). 2 Finally, ethnohistory incorporates a broad range of theory from the fields of sociology, philosophy and cultural studies, which can provide new ways to address social semiotic analysis and ensure that suppositions are supported by sufficient factual basis.…”

Section: What Is Multimodal Ethnohistory and Why Do We Need It?mentioning

confidence: 99%

“…To date, multimodal research has predominantly focused on a contemporary context, addressing changes in society in relation to new media and technologies (for exceptions, see O’Hagan, 2019a, 2020a, 2021a). While this work is important, it can sometimes overstate the novelty of these multimodal texts and practices, without recognising how it is often antecedents in the communicative histories of individuals and communities that shape their creation (Tagg and Evans, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Introducing ethnohistorical research to multimodal studies

O’Hagan

2022

Multimodality & Society

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This paper reflects on the importance of archival research to the analysis of historical multimodal texts. Specifically, it put forwards a “multimodal ethnohistorical” approach, offering a guide to the key principles and resources that underpin the methodology and using examples from past research to demonstrate its effectiveness. The paper argues that multimodal ethnohistory can help address many of the criticisms around text-based multimodal analysis and its lack of attention to the broader social practices, processes and people involved in the production or reception of texts. The proposed methodology, thus, hopes to open up a debate about the need to gain a greater appreciation of the past to place contemporary multimodal texts within a broader trajectory of patterned practices and uses, thereby fostering a deeper awareness of how certain semiotic and compositional choices are rooted in earlier historical conventions of meaning-making but have evolved over time in response to technological change.

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Section: What Is Multimodal Ethnohistory and Why Do We Need It?mentioning

confidence: 99%

Section: What Is Multimodal Ethnohistory and Why Do We Need It?mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Introducing ethnohistorical research to multimodal studies

O’Hagan

2022

Multimodality & Society

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“…A partir desta análise, a autora determina que o design dos ex-libris é influenciado principalmente pela classe social e estado financeiro dos donos, assim como normas estabelecidas de exlibrismo do período. Ela conclui que seus resultados demonstram a importância em fundamentar hipóteses sobre artefatos em documentos históricos concretos (O'HAGAN, 2019).…”

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Ex-Libris

Oliveira

Cavalcante

2022

RDBCI rev. dig. Bibliotecon. e Ci. Info.

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Introdução: O presente trabalho trata-se de uma revisão integrativa sobre estudos atuais do ex-libris, marca de proveniência e propriedade de livros que representam, por meio de imagem e/ou inscrições, os donos desses dispositivos. Objetivo: Apresentar revisão integrativa sobre estudos atuais do ex-libris. Metodologia: No que concerne a esse tipo de pesquisa bibliográfica, apresenta a verificação e análise de estudos realizados acerca do ex-libris em periódicos brasileiros e internacionais, entre 2015 e 2022, utilizando documentos provenientes de revistas indexadas no Portal de Periódicos, da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (Capes) e no buscador Google Acadêmico. Resultados: A busca nas bases resultou em 14 artigos científicos que atenderam a todos os critérios estabelecidos. Apresentamos os resultados da busca na íntegra para melhor visualização dos dados que virão a ser discutidos. Conclusão: Conclui que o ex-libris é um objeto de pesquisa com possibilidades multidisciplinares, relacionando diferentes campos do conhecimento, inclusive para fins pedagógicos. Os resultados também demonstram a relevante presença do Brasil em estudos atuais sobre essa temática, entretanto, a escassa quantidade de documentos recuperados reflete, ainda, a limitação da produção científica sobre esse objeto.

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“…According to Machin (2013), this "tunnel vision" can result in non-critical, subjective, or anecdotal analyses. To address these concerns, we embed our analysis in the changing historical context and discourse about the medical effects of radiation in order to demonstrate how the advertisements work as part of a wider dialogue with the social world and help (re)produce culture and knowledge (O'Hagan, 2019). We also draw upon evidence on changing attitudes toward radium and the regulation of radium products from archival records, particularly the archives of the Museum of Pharmaceutical History (Stockholm), the Museum of Medical History (Uppsala), the Swedish Society of Radiation Physics (Uddevalla), and the Swedish Pharmaceutical Society (Stockholm).…”

mentioning

confidence: 99%

Selling “Healthy” Radium Products With Science: A Multimodal Analysis of Marketing in Sweden, 1910–1940

Eriksson

O’Hagan

2021

Science Communication

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We study the marketing of radioactive products in Sweden from 1910 to 1940, using a dataset of newspaper and magazine advertisements. We use multimodal critical discourse analysis to show how marketers harnessed the meaning potentials of language and semiotic resources to embed radium in discourses of science and technological development, and thus convince consumers of its health benefits. We find that canny marketers continuously colonized, shaped, and remarketed radioactive products in response to greater scientific knowledge and growing safety concerns. These techniques highlight the challenges of distinguishing legitimate/illegitimate applications of discoveries when science and entrepreneurialism move at the same pace.

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Towards a multimodal ethnohistorical approach: a case study of bookplates

Cited by 6 publications

References 25 publications

Introducing ethnohistorical research to multimodal studies

Introducing ethnohistorical research to multimodal studies

Ex-Libris

Selling “Healthy” Radium Products With Science: A Multimodal Analysis of Marketing in Sweden, 1910–1940

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