2013
DOI: 10.1108/jbim-05-2012-0085
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Towards a model of conscientious corporate brands: a Canadian study

Abstract: Background: is an Assistant Professor of Marketing at the Odette School of Business at the University of Windsor, with research interests in the area of business to business marketing and marketing education. He had worked in the sales and marketing area, for corporations such as 3M Health Care. He has since completed a Ph.D. and is active in research involving simulation and gaming and customer-supplier relationship marketing

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Cited by 24 publications
(23 citation statements)
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“…The validity of the proposed model was examined using confirmatory factor analysis and structural model analysis. The convergent and discrimination validity of the scales used in the study were also examined [54]. As shown in Table 3, factor loadings (λ) indicating convergent validity ranged from 0.65 to 0.91; these values are above the acceptable threshold (i.e., 0.50).…”
Section: Resultsmentioning
confidence: 99%
“…The validity of the proposed model was examined using confirmatory factor analysis and structural model analysis. The convergent and discrimination validity of the scales used in the study were also examined [54]. As shown in Table 3, factor loadings (λ) indicating convergent validity ranged from 0.65 to 0.91; these values are above the acceptable threshold (i.e., 0.50).…”
Section: Resultsmentioning
confidence: 99%
“…Since the stakeholder theory was first coined it has been broadly assimilated in several fields including corporate social responsibility (Mainardes et al, 2011) as well as marketing and business ethics (Hutchinson et al, 2013). The theory has also advanced to accommodate a system to connect various aspects and manifold environments related to companies' operations (Mainardes et al, 2011).…”
Section: Stakeholder Theorymentioning
confidence: 99%
“…The Conscientious Corporate Brand Model of Nordic origin is typical of this approach as it propounds the alignment of companies with the legacy of both external and internal stakeholder over a period of time (Rindell et al, 2011). This model was furthermore validated in North-America where Hutchinson et al (2013) assert that a company's ethical behaviour is of critical importance in guiding its relationships with its respective stakeholders. Furthermore ethical behaviour has the ability to add significantly to the value of the company's brand (Hutchinson et al, 2013).…”
Section: Introductionmentioning
confidence: 99%
“…As a result, stakeholder theory has been widely adopted. (Hutchinson, et al, 2013) Stakeholder theory has undergone significant changes linked to various facets within the operating environment of organisations (Mainardes et al, 2011). It is contended that stakeholders have different types of relationships with different organisations.…”
Section: Stakeholder Theorymentioning
confidence: 99%