Towards a Customized¬ Awareness Campaign to Educate the Public about COVID-19: Development and Validation of a Messaging Campaign to Promote Precautionary Behavior Using Geospatial Intelligence in Saudi Arabia (Preprint)
Abstract:BACKGROUND
Designing a health promotion campaign is never an easy task, especially during a pandemic of a highly infectious disease, such as Covid-19. In Saudi Arabia, many attempts have been made toward raising the public awareness about Covid-19 infection-level and its precautionary health measures that have to be taken. Although this is useful, most of the health information delivered through the national dashboard and the awareness campaign are very generic and not necessarily make … Show more
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