2009
DOI: 10.3846/1611-1699.2009.10.241-254
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Toward Understanding Conflicts Between Customers and Employees’ Perceptions and Expectations: Evidence of Iranian Bank

Abstract: Abstract. This paper aims to determine infl uence factors affecting bank service quality, calculate the relative importance of factors from viewpoints of bank customers and employees, and examine the gaps in customers and employees' perceptions and expectations of the quality of bank services. Accordingly, an empirical investigation was conducted in one of Iranian leading banks (Bank-e-Refah). For data collection, an adjusted SERVQUAL questionnaire was developed and distributed among 385 customers and 305 empl… Show more

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Cited by 13 publications
(8 citation statements)
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“…This is not surprising, because today's sophisticated and discerning customers demand superior service quality. It is acknowledged among these managers that high service quality results in a number of desirable outcomes, such as reduction in customers' complaints, greater willingness to recommend to someone else, improved customer satisfaction and retention rates, and enhanced fi nancial performance (Angur et al 1999;Rostamy 2009;Yavas, Benkenstein 2007;. Astute bank managers also strive to have a pool of satisfi ed and loyal customers, because such customers buy and spend more (cf.…”
Section: Introductionmentioning
confidence: 98%
“…This is not surprising, because today's sophisticated and discerning customers demand superior service quality. It is acknowledged among these managers that high service quality results in a number of desirable outcomes, such as reduction in customers' complaints, greater willingness to recommend to someone else, improved customer satisfaction and retention rates, and enhanced fi nancial performance (Angur et al 1999;Rostamy 2009;Yavas, Benkenstein 2007;. Astute bank managers also strive to have a pool of satisfi ed and loyal customers, because such customers buy and spend more (cf.…”
Section: Introductionmentioning
confidence: 98%
“…Besides, service quality models weighted SERVQUAL and weighted SERVPERF were created. They involved the importance weights of service quality factors (Rostamy, 2009).…”
Section: Customer Satisfaction and Service Quality In Bankingmentioning
confidence: 99%
“…Statements were formulated based on the value factors determined by the authors in their previous study (Titko & Lace, 2011) and on the statements from the SERVQUAL modifi ed versions proposed for banking industry (Rostamy, 2009;Abdullah et al, 2010;Avkiran, 1994;Bahia & Nantel, 2000).…”
Section: Measurement Instrumentmentioning
confidence: 99%
“…It would be logical, therefore, to assume that customer appraisal following a service recovery encounter (perceived satisfaction) is a function of perceived effort. However, we have to assume that differences between customers and employees viewpoints happened (Asghar, Rostamy 2009). A case in point is the client who, having perceived sincere concern and effort on the part of the company, -despite the lack of a satisfactory solution -demonstrates something close to what can be termed as satisfaction (Mohr, Bitner 1995).…”
Section: Hypothesesmentioning
confidence: 99%