“…(For a good review, see Haugen 2001. ) Following suggestions that a behaviour-oriented approach would be useful in this research, a wider range of variables has been introduced to model preferences, perceptions, and expectations in asset demand (Baker and Haslem 1974, Baker, Hargrove and Haslem 1977, Lewellen, Lease and Schlarbaum 1977, Blume and Friend 1978, Statman and Caldwell 1987, Nagy and Obenberger 1994. For example, it has been shown that apart from traditional utility considerations like risk aversion and the mean and variance of returns, financial decision-making is affected by the individual's lifestyle characteristics, control orientation, and occupation (Barnewell 1987).…”