“…Typically, highly salient images such as erotica and mutilations prompt larger LPP responses compared to images with lower salience, such as romantic or sad images [ 21 – 25 ]. Prior research also showed that the affective modulation of the LPP has high internal and test-retest reliability [ 26 – 28 , 23 ] and is robust to manipulations of the images’ perceptual characteristics [ 29 , 30 ], making it an excellent tool to assess how individual differences in affective reactivity might influence behaviors [ 25 , 31 ]. By applying cluster analysis, a multivariate classification technique [ 32 ], to the LPP responses evoked by the range of stimuli presented during the cued food delivery task, we identified two reactivity profiles associated with individual differences in the tendency to attribute motivational salience to reward-related cues.…”