Toward Entrepreneurial Behavior in Underserved Communities: An Ethnographic Decision Tree Model of Telecenter Usage

Bailey, Arlene; Ngwenyama, Ojelanki

doi:10.1080/02681102.2012.751571

Cited by 11 publications

(3 citation statements)

References 51 publications

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“…The physiological needs are denominated as homeostatic, i.e., to satisfy survival needs such as hunger and thirst. It is followed by security needs, which implies that human beings have a motivation system to face threats based on stimuli inherited by ancestors, such as danger and fear (Ackerman et al, 2006;Haselton & Nettle, 2006;Öhman & Mineka, 2001;Rozin & Royzman, 2001). The belongingness need refers to people that require affection and are not extremely necessary for the survival of individuals.…”

Section: Maslow's Hierarchy Of Needs Pyramidmentioning

confidence: 99%

Influence of Needs and Lifestyles on the Bop Consumer:

Aguilar Rodríguez,

Artieda Cajilema,

Acosta Aguinaga

et al. 2022

Cuad. Des. Rural

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The study is conducted in families of a rural population of the Republic of Ecuador, classified based on their social, cultural, and economic characteristics in the BOP market. Fifty groups were selected from these populations. Two hundred eighteen participants underwent detailed interviews and natural observation. The findings indicated a strong preference for national and traditional products, although also a preference for regional and global developments, showing differences in lifestyle and a combination of consumer needs. It is found that these consumers can be loyal to brands representing different social statuses. Therefore, companies should design more effective marketing strategies to target this market, whose growth is attractive for the development and increase of their sales volume.

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Section: Maslow's Hierarchy Of Needs Pyramidmentioning

confidence: 99%

Influence of Needs and Lifestyles on the Bop Consumer:

Aguilar Rodríguez,

Artieda Cajilema,

Acosta Aguinaga

et al. 2022

Cuad. Des. Rural

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“…Previous findings showed that communities have opportunities to improve their access to information, job creation, skill development, study opportunities, and increased income, due to effective utilization of telecentre (Bailey & Ngwenyama, 2013;Zamani-Miandashti et al, 2013;Buhigiro, 2012). It was also found that it could enhance information dissemination related to e-government services, e-health as well as e-banking with the aim to improve the targeted community's socio-economic conditions .…”

Section: Introductionmentioning

confidence: 99%

Conceptual Model of Technological Change on Telecentre Effectiveness

Aji

Yusop

Ahmad

et al. 2016

CIS

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Telecentre effectiveness is highly related with involvement of people in the community and has been measured by the socio-economic benefit gained from the telecentre. One of the important aspects that are often overlooked in the assessment of telecentre effectiveness is the technological change. It is referred to as the overall process of continuous invention, innovation and diffusion of technology that aims at improving the quality of telecentre operations. This paper presents a conceptual model of technological change on telecentre effectiveness. In achieving this, extensive reviews of literature on related concepts were performed. Several elements of technological change that are expected to have impact on telecentre effectiveness were identified. These elements were categorized into three dimensions of technological change process, which are in accordance with the Linear Model of Innovation namely invention, innovation and diffusion. This model can be used as a basis towards getting empirical evidence on the impact of technological change on telecentre operations.

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“…There is a general agreement that Information and Communication Technologies (ICTs) can and should be used to narrow the digital divide that exists between advantaged and disadvantaged or "underserved" (Bailey & Ngwenyama, 2013) communities. Studies show that the divide is on the increase (Doong & Ho, 2012) and that the African continent is particularly affected (Chisa & Hoskins, 2013).…”

Section: Introductionmentioning

confidence: 99%

The Influence of Higher Education Institutions on the Sustainability of ICT4D Initiatives in Underserved Communities

Tanner

Toit

2015

E J Info Sys Dev Countries

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ICTs should be used to narrow the digital divide that exists between advantaged and underserved communities. Given South Africa's socio-economic legacy, higher education institutions (HEI) were tasked by Government to make social responsiveness a key principle of their mandate. This study identified factors hindering and promoting sustainability in ICT4D initiatives and analysed how HEIs influence the sustainability of such initiatives. A case study was conducted in a telecentre from an underserved community in Cape Town. Through its findings, the study can promote the positive influence of HEIs on the sustainability of ICT4D initiatives and further increase the positive impact of these initiatives on the community.

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Toward Entrepreneurial Behavior in Underserved Communities: An Ethnographic Decision Tree Model of Telecenter Usage

Cited by 11 publications

References 51 publications

Influence of Needs and Lifestyles on the Bop Consumer:

Influence of Needs and Lifestyles on the Bop Consumer:

Conceptual Model of Technological Change on Telecentre Effectiveness

The Influence of Higher Education Institutions on the Sustainability of ICT4D Initiatives in Underserved Communities

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