“…Two theoretical approaches are taken: research into the invisibility of women in the copreneurial business (Marshack, 1994;Poza and Messer, 2001;Danes and Olson, 2003;De Bruin and Lewis, 2004) and research into power (March and Simon, 1958;Crozier and Friedberg, 1977;Mintzberg, 1983). The motivation for this choice was to be able to show that while the informal power held by the female copreneur may be evidence of her lack of visibility, it is not, however, evidence of her lack of influence.…”