Toward an Informative and Applied Methodology for Price Comparison Studies of Farmers’ Markets and Competing Retailers at the Local Scale

Long, Joshua; Sounny-Slitine, M. Anwar; Castles, Katherine; Curran, J A; Glaser, Harrison; Hoyer, Ellen; Moore, W.K.S.; Morse, Lisa; O'Hara, Molly; Parafina, Ben

doi:10.5304/jafscd.2013.033.010

Cited by 2 publications

(1 citation statement)

References 20 publications

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“…They also found that mothers with small children and people with disabilities highly valued online grocery shopping. Long et al (2013) found that convenience was a key to a consumer's decisions for making local food purchases (e.g., due to the limited hours of farmers markets). Yeo, Goh, and Rezaei (2017) also noted that specific convenience factors (reducing time and energy consumers expend) were important for consumers who used online food delivery services.…”

Section: Introductionmentioning

confidence: 99%

Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project

Raison

Jones

2020

J. Agric. Food Syst. Community Dev.

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This reflective essay discusses the development, structure, operation, and transitioning of an online virtual farmers market in rural Ohio. In this model, customers order online and then pick up their fresh, local produce at a specified time and location. Through a combination of practitioner experience in the market's development and informal discussions with people associated with the market's development and management, the authors analyze the positive and negative aspects of the online market structure and implementation, as well as suggest critical steps that may be necessary to export this model to other communities. They also consider potential structural and process improvements that could increase viability and success. A last-minute addendum briefly discusses the potential for this model to become a meaningful response to the COVID-19 issue as well. Disclosure The first author of this reflective essay was directly involved in the conception, planning, fundraising, and implementation of this project, as part of his role as an Extension educator serving the area in which it was conducted. We hope this association will provide helpful insight as others study or consider conducting similar projects. Note: We have used the USDA's spelling of "farmers market," which does not include possessive case punctuation. Funding Disclosure The project discussed in this case study was funded by U.S. Department of Agriculture National Institute of Food and Agriculture (USDA NIFA) Farmers Market Promotion Program (FMPP) Grant #15FMPPOH0008. The investigation, reflection, and written review presented herein were not included and had no external funding.

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Section: Introductionmentioning

confidence: 99%

Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project

Raison

Jones

2020

J. Agric. Food Syst. Community Dev.

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Hedonic analysis of US fresh produce prices at direct-to-consumer sales outlets versus competing retailers

Martinez

2016

British Food Journal

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Purpose – The purpose of this paper is to compare prices for fresh tomatoes, potatoes, peppers, and apples at direct-to-consumer sales outlets (e.g. farmers markets, roadside stands, on-farm stores) in the USA to grocery stores and supercenters, while controlling for other attributes. Design/methodology/approach – The author estimates a hedonic regression model to determine price differences at direct sales outlets, grocery stores, and supercenters in various regions and seasons of the year. The analysis is conducted using 2006 Nielsen Homescan data. Other product and market attributes are also considered, along with characteristics of the household sample. Findings – Prices at direct sales outlets are lower than grocery store prices throughout the year and across the USA. Prices at direct sales outlets for some product/location/season combinations were higher than or comparable to supercenter prices. Research limitations/implications – Future research is needed to examine how price differences may vary across the various types of direct marketing outlets. Originality/value – Few studies have examined price differences between direct sales outlets and conventional retail stores. No studies have used nationally representative data to analyze these price differences across produce type, season, and geographic areas.

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Toward an Informative and Applied Methodology for Price Comparison Studies of Farmers’ Markets and Competing Retailers at the Local Scale

Cited by 2 publications

References 20 publications

Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project

Virtual Farmers Markets: A Reflective Essay on a Rural Ohio Project

Hedonic analysis of US fresh produce prices at direct-to-consumer sales outlets versus competing retailers

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