“…Although some efforts have been made in this direction in the applied linguistics literature worldwide (e.g., Kachru, 1996;Rajagopalan, 2010) and in Brazil (e.g., Finardi & Ferrari, 2008;Zaidan, 2013), the transfer of this reflection to English language teaching, use and policies in Brazil (e.g., Finardi & Ferrari, 2008;Finardi & Prebianca, in press) and elsewhere (Bhatt, 2001;Cain, 2008;Jenkins, 2006;Kachru, 1996;McKay, 2003;Seidlhofer, 2001) falls short of its expectations.…”