hpq.sagepub.com 'Extreme sports' have become a universal descriptor for a multitude of non-traditional independent and organized adventure sports. Terms such as 'action sports', 'whiz sports', 'urban sports', 'free sports', 'lifestyle sports', 'alternative sports' and 'fringe sports', are used interchangeably to describe similar activities. We take a narrow view on extreme sports and define them as independent leisure activities where the most likely outcome of a mismanaged mistake or accident is death (Brymer, 2005). The magnitude of difference from other sports was highlighted by an extreme skier (Ulmer in Koerner, 1997: 2) who offered a comparison with basketball: 'Imagine if every time you missed a basket, somebody would shoot you in the head.' Traditional theoretical perspectives on extreme sports suggest that they are an outlet for 'crazy' individuals with an unhealthy relationship to fear, who are pathological in their search for risk or living out a death wish