Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach

Meade, William K.; Nason, Robert W.

doi:10.1177/027614679101100208

Cited by 70 publications

(62 citation statements)

References 18 publications

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“…For example, Meade and Nason (1991) synthesizing work on marketing systems, considered manufacturers, retailers, customers, and the environment when examining one new product, disposable diapers. This article builds on that tradition to delineate some of the potential impacts of new products.…”

mentioning

confidence: 99%

It’s New but Is It Good? New Product Development and Macromarketing

Lehmann

2006

Journal of Macromarketing

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New product development is integral to marketing. There are questions, however, regarding the extent to which new products are good and for whom they are good. While benefits may be obvious for manufacturers, sellers, and users of any particular product, stakeholders beyond the transaction and direct usage of said product may receive no benefits and perhaps may be harmed by new products. Some of the complex systemic effects of new products are examined in this article, with the hope that readers will ponder some of these complexities and various trade-offs and, more important, devise measures and practices that might help to determine the extent to which products truly are or can be systemically "good."

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mentioning

confidence: 99%

It’s New but Is It Good? New Product Development and Macromarketing

Lehmann

2006

Journal of Macromarketing

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“…Marketing activities can also be assimilated into a system (Dixon, 1984;Meade & Nason, 1991). In the current study, the clothing marketing system is relevant, involving the manufacturers and retailers of new clothing, as well as the consumers and products.…”

Section: The Clothing Disposal System By Gifting and The Clothing Marmentioning

confidence: 99%

“…In the current study, the authors sought to explain behavior in depth at an aggregate level, including behavioral interactions with the social environment. As such, our approach needed to be broader and include meso and macro levels (Layton, 2008;Meade & Nason, 1991). The meso, or intermediate, approach emphasizes system functioning in which various elements interact, including individuals, organizations, and products (Layton, 2008), while the macro approach allows researchers to study the mutual interactions between society and systems of interest (Hunt & Burnett, 1982).…”

Section: Introductionmentioning

confidence: 99%

Clothing Disposal System by Gifting

Cruz-Cárdenas

González

Gascó

2016

Clothing and Textiles Research Journal

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The study of clothing disposal systems, involving the flow of clothing from one household to another, is of great interest because of the positive social and environmental consequences. Based on 35 in-depth interviews with adult men and women in Ecuador, a Latin American country, the authors sought to expand knowledge regarding one of these systems: clothing disposal by gifting to family, friends, and acquaintances. The respondents' narratives indicated that the clothing disposal system by gifting is noncentric; based on social exchange, it strengthens the links between givers and recipients while allowing for clothes to circulate for a longer time. The data also indicated an intersection between age and gender, offering insight into how the process of clothing disposal by gifting develops within households. In some disposal events reported by participants, the clothing disposal system by gifting demonstrated autonomy, but in other events, it interacted with the clothing marketing system.

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“…As was suggested earlier, these types of indirect harm have traditionally been referred to as externalities, where those not directly involved in the exchange are negatively affected (Meade and Nason, 1991;Mundt, 1993). In addition to harm occurring from an externality, harm may also result to those directly involved in the exchange process.…”

Section: Place Table 1 Herementioning

confidence: 99%

“…Economists have frequently defined harm or costs to individuals not involved directly in the exchange as externalities (Mundt, 1993) 1 . With few exceptions (cf., Meade and Nason 1991, Nason 1989and Mundt 1993, the marketing literature has failed to consider how harm (i.e. externalities) has been generated or managed throughout the network of exchanges.…”

Section: Introductionmentioning

confidence: 99%

The Harm Chain

2003

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This paper introduces the concept of a 'harm chain' as a mechanism to further broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a 'harm chain' is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout preproduction, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm, how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.

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Toward A Unified Theory of Macromarketing: A Systems Theoretic Approach

Cited by 70 publications

References 18 publications

It’s New but Is It Good? New Product Development and Macromarketing

It’s New but Is It Good? New Product Development and Macromarketing

Clothing Disposal System by Gifting

The Harm Chain

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