“…Non-surgical pain is at times very much reduced (a) when placebos are administered with the implication that they are pain-relieving drugs (Barber, 1959;Beecher, 1959), (b) when a close interpersonal relationship is formed between the subject and the experimenter or physician (Barber, 1963;Butler, 1954), and (c) when attempts are made to induce relaxation, or to produce distraction, or to reduce anxiety and anticipation of pain (Barber and Calverley, 1968b;Wikler, 1952a, 1952b;Jacobson, 1938Jacobson, , 1954Kornetsky, 1954;Shor, 1967).…”