Toward a Stage Model of the International Franchise System Development

Abstract

The use of the international franchise system on a global scale provides impetus for academic interests investigating such an issue. Nevertheless, there is a lack of research regarding its stage development. In this research, a stage model, termed the "stage model of the international franchise system development" is proposed, to provide insight into the process of implementing the international franchise system successfully. The development of the proposed model refers to related literature and is based on case studies from five international franchisors in Taiwan. Firms' objectives, key organizational issues and

Antecedents and Consequences of Franchising: Past Accomplishments and Future Challenges

“…Wang, Zhu, and Terry (2008) use a historical account to chronicle franchising in China, noting that the term franchising did not exist a quarter of a century ago in that country, yet China has quickly emerged as a rapid-growth market for franchising. Cheng, Lin, Tu, and Wu (2007) used five case studies of Taiwanese franchisors to derive a five-stage model in which franchisors (1) create the business concept, (2) develop franchising domestically, (3) experiment with international franchises, (4) engage in active international franchising, and (5) develop into mature international franchisors.…”

International Franchising: Evolution of Theory and Practice

“…Altinay and Miles (2006) International franchise stakeholder theory Extends the relationship approach to a broader stakeholder perspective 8. Cheng et al (2007) Stage model of international franchising Process model for international expansion of franchising 9. Aliouche and Schlentrich (2011) Strategic The model development draws upon a number of earlier empirical studies, though some gaps in that research are filled through argument and discussion as might be expected in a conceptual paper.…”

“…For the third and final phase of theory evolution, six papers are selected: Quinn and Alexander (2002), Doherty and Alexander (2004), Altinay and Miles (2006), Cheng et al (2007), Aliouche and Schlentrich (2011), and Jell-Ojobor and Windsperger (2013). See Table 1 for a quick overview of the six papers.…”

Marketing strategies in the internationalization process of Brazilian franchises

“…According to Merrilees (2014), Phase 3 dates from after 2000, and the authors selected six papers: Quinn and Alexander (2002), Doherty and Alexander (2004), Altinay and Miles (2006), Cheng, Lin, Tu and Wu (2007), Aliouche and Schlentrich (2011), and Jell-Ojobor and Windsperger (2013). Quinn and Alexander (2002) emphasized the retailing context by reconciling domestic or international franchising choices.…”

“…Altinay and Miles (2006) analyzed stakeholder issues using the stakeholder theory to provide a frame of reference to examine the decision-making processes involved in international franchising agreements. Cheng et al (2007) developed a five-stage model of international franchise expansion and created a conceptual model that described the process theory of international franchising.…”