“…A fundamental question in conceptual modeling is the one stated by Wand and Weber (2002), who asked ''How can we model the world to better facilitate our developing, implementing, using, and maintaining more valuable information systems?'' This question has been addressed in the research literature using a variety of approaches and research methods, including languages for conceptual modeling (e.g., Bubenko, 2007;Halpin, 2007), methods for conceptual modeling (e.g., Bera et al, 2010;March and Allen, 2014), model evaluation (e.g., Milton et al, 2012;Shanks et al, 2003), and ontological analysis of conceptual modeling (e.g., Wand et al, 1999). A first step toward answering this question is to investigate how the notion of ''the world'' can be conceived, and how the world relates to information systems.…”