“…Beyond cultural distance, our analysis leaves plenty of room for future research to investigate other moderating variables on the individual-, firm-, industry, or countrylevel that cause information deficits for the investing firm and, hence, correspond to the theorizing developed in the present paper and in the broader RBV literature addressing the context-dependency of the RBV (e.g., Brush and Artz, 1999;Miller and Shamsie, 1996;Priem and Butler, 2001). For example, Slangen (2011) uses communication-based theory to suggest that differences in verbal communication between the parent firm and the subsidiary may be more relevant for the reduction of information deficits and, hence, for firm's establishment mode choices than cultural distance alone.…”